For a company in the manufacturing industry, we analysed the appeal and convenience of the content delivered via internal communication and measured its ability to promote engagement and a sense of belonging.

How often are the internal communication channels accessed? Are these channels fit for purpose? What elements of internal communication generate satisfaction and engagement and which should be improved? What other content should be communicated and with which tone of voice?

We shared with the company the current internal communication approach (the communication purpose, content, channels, frequency, etc.).

To analyse employees perceptions, we surveyed the company population through focus groups, differentiated by seniority and location, including workers at headquarters and employees from local branches.

Finally, we ran a workshop with HR management to define the next best actions and guidelines to deliver internal communication.

We found that employees are drawn towards straightforward, transparent and concise communication, avoiding unnecessary frills. They prefer accurate information via the company intranet, a tool often overlooked due to its current lack of effectiveness.