Our client, a producer and distributor of dietary supplements, wanted to monitor their presence on the main social networks (Facebook, Twitter and Instagram) and measure the performance of their online campaigns, while benchmarking the main competitors, with the aim of a proactive and continuous improvement. 

What are the best practices in the industry for effectively managing social media that can be leveraged for the development of the communication of the brand and its products?

We used specific tools and metrics to analyse and track the presence of the player and its initiatives on social media. Leveraging a social listening platform, we collected all online posts on the brand and its communications. We then classified these posts semantically to measure the brand web reputation. We set up a daily alert system, flagging opportunities and potential risks to the brand image on a daily basis. 

At the same time, we identified the most successful and "viral" trends, topics and initiatives on the web through content analysis, allowing our client to optimise their communication strategy in real-time.

For a social media campaign to succeed, it must keep up with current trends, always innovating and adapting to changes within the community in order to stand out. The starting point is the creation of a simple and impactful hashtag that influences user sentiment and fosters engagement—key ingredients that can exponentially increase KPIs such as awareness, reputation and call to action.