logotype
logotype

We transform knowledge into actions and opportunities for business and the community

ITALY

Via Torino, 61
20123 Milan | Italy
+3902727331
c.gerenzani@vva.it
r.capelloni@vva.it

BELGIUM

Avenue Louise 54
1050 Bruxelles | Belgium
+32484567355
f.rocciola@vva.it

Linkedin
Expertise

Retail & Shopping Experience

Back

We observe shoppers behaviour as they are “immersed” in their omnichannel experience, engaging with them throughout their journey to help anticipate their needs, speak their language and seize all opportunities that drive global growth.

Opti Channel Map

A multidisciplinary platform that allows to immerse with us in the experiences and emotions of your shoppers, uncovering the mindsets and behaviours that evolve from customer needs to purchase. It identifies the preferred and critical touchpoints that convert to purchase.

Case History

Shopper Win-back

A lab that enables profiling of shoppers, tracking their behaviour, analysing drivers and barriers to purchase and investigating why shoppers are distancing themselves from the brand or have abandoned the stores. The aim is to develop effective retention and win-back strategies.

Case History

InnoStore

A multidisciplinary research and strategic consultancy workshop that collaborates with you to understand how to enhance your stores, improve the effectiveness of your communication materials and optimise and integrate your physical and digital channels. It identifies white spaces to maximise value.

Case History

TradeTalk

A listening tool of the sales network, customised and adaptable for different objectives: to gauge the temperature and health of the relationship between the company and its business partners; to gather the satisfaction of the shoppers with the sales network.

Case History
Contact us