story
A story of people, challenges and success
Pages written
Reaching such a milestone – twenty-five years – is an opportunity to pause and reflect. Looking back and going over what has so far been achieved.
The story of VVA Market Research began 25 years ago, in the heart of economic and social dynamism, when Salvio Vicari and Enrico Valdani, two brilliant academic minds and founders of VVA, a marketing consulting firm, along with Vittorio Costella, a professional with deep expertise in communication, decided the time had come to transform a division of VVA, focused on stakeholder engagement, into an independent company.
That is where VVA Market Research stems from, with a clear strategy: to build bridges between data, people, products and brands, positioning as a partner skilled in fostering connections and synergies between companies, organisations, industry experts and end customers/citizens. This was achieved through its consulting expertise and strong focus on finding actionable insights and results.
This ability to link seemingly distinct worlds, with both a scientific and humanistic approach, has allowed VVA Market Research to stand out in the field of market and social research.
Pages we are writing now
Today, VVA Market Research continues to evolve under the leadership of Carolina Gerenzani and Rossana Capelloni, two long-standing and highly regarded professionals in the market research industry. Remaining loyal to the company’s DNA, they have cultivated a strong and recognised corporate culture that places trust and collaboration with colleagues, clients, and partners at its core. It is an environment where diversity, cross-fertilisation of ideas, multidisciplinary approach, the combination of different talents and openness to innovation serve as the foundation for looking beyond and growing together.
Today, VVA Market Research is also international. In a scenario where thinking and strategies are increasingly global, the company has established a division dedicated to international marketing research, with an office in Brussels to closely support social projects for the European Commission.
Pages to Write
We’ve looked back, we’ve look around. Now, it’s time to look forward.
Looking forward, we imagine everything that lies ahead: VVAMR will continue to evolve and innovate in the future, remaining the preferred choice for clients and professionals alike as a key partner. With a constant commitment to build links, partnerships, and synergies between experts from different sectors, we aim to develop increasingly innovative and bespoke research approaches. We will focus our energies to continue our journey of internationalisation to become a reference point for global and multinational organisations.