For many years, Vodafone Italy has worked with VVA Market Research as a partner for both BTC and B2B market studies, using both in-depth exploratory approaches with qualitative methods and tools and measuring different trends. These have always been highly strategic and challenging studies: very complex samples, innovative analysis methodologies and advanced statistical techniques applied to the data. For example, recent studies have focused on sizing specific targets, service penetration, segmentation research, concept, product and price testing, and customer experience. The strengths of the VVA Market Research team are their extraordinary data analysis skills, the provision of valuable insights, flexibility in meeting challenging deadlines and their speed and courtesy in responding to our requests. The outputs are well-crafted and thorough, and they meet the research objectives with a storytelling that is far from ordinary. This makes VVA Market Research not just a simple supplier but a reliable and competent research partner worth working with.

Since 1999, VVA Market Research has collaborated with us, providing essential support to better understand our customers, their satisfaction and their needs. The personalised and consulting approach, along with an in-depth knowledge of the energy sector, has allowed us to expand the collaboration over the years through ad hoc research using integrated and innovative methodologies in areas such as branding, touchpoints mapping and optimising, and communication tools. With competence and experience, the VVA Market Research team assists us in taking strategic business decisions.

I would like to express my appreciation and gratitude for the excellent, long-standing collaboration we have with VVA Market Research, which supports us in numerous and frequent market studies crucial to our company. Throughout our partnership, the team has demonstrated extraordinary professionalism and expertise in all stages of the research process. We are particularly impressed by their ability to deeply understand our specific needs and translate them into relevant and accurate market studies, offering us suitable research approaches and methodologies (e.g., conjoint analysis for service optimisation, Max-Diff and Turf Analysis, concept tests, price elasticity tests, content tracking, etc.). Furthermore, in every project, the high quality and data accuracy have always been delivered meeting the deadlines, showing remarkable time and resource management skills. In conclusion, I highly recommend VVA Market Research to any company seeking a reliable and competent strategic partner for research to support strategic marketing activities. VVA Market Research can add significant value and make an essential contribution to the success of its clients.

VVAMR stands for competence, reliability and timely delivery. They respond promptly and competently to every challenge, delivering concrete and actionable insights.